Here we go again!
I didn’t want to step on it. I knew I had gained weight, but I didn’t want to step on it. I was at the tail end of a week long trip to Denver, CO.
I spent all week visiting CrossFit gyms and sampling two protein supplements I had created. For all intents and purposes, it was a great trip. I visited 12 gyms, cemented a relationship with a distributor that would double their business in the next year, but something wasn’t right. Something just felt, off.
I was struggling. I was in the midst of therapy and fighting a deep and long clinical depression. I was incredibly disconnected, emotionally shut down, and just sad all the time. I refused to take medication. It was the better road, but the one less traveled according to my psychologist.
I took a deep breath. Stepped on the scale. Looked down and saw the number. 237. I almost had a heart attack and broke out in tears at the same time. That was Friday morning. The rest of the day, the entire plane ride back to NJ, and the rest of the weekend, I could only think of one thing: 237.
When I was a competitive weightlifter, I competed in 187 pound class.
How did this happen?
Left: Snatching 245 pounds @ 185 pounds
Right: Somewhere between 235-240 when I just started CrossFit.
UGGHHHH, Another Diet.
I came back from Colorado and decided to call my friend and nutrition expert, Jason Ackerman.
We discussed something called Flexible Dieting. It was a concept I was familiar with and was researching more and more. I just couldn’t understand how it worked. I saw a ton of before and after pictures he posted online, but I never thought I could be one of those people ... but at this point, I saw no other options.
Jason just kept saying, “You can figure the details out as you go, but just start. You need to start Joe.”
I couldn’t help but blurt out loud: “Alright, here we go again. Another fucking diet, Jay.”
"No, not another diet," Jason emphatically said. "I need to be real with you, Joe. You have to change the way you think about food or you’re wasting time."
For the next hour, we talked about attitude towards food. This made my head spin. Could it be that my attitude had to do more with my weight loss than my food?
Little did I know where this single question would take me.
In the next 12 months, I experimented in ways you could only possibly imagine. I eat clean and dirty. I eat processed foods, and I eat completely natural foods. I traveled and I spent weeks in an office.
And I learned the greatest lesson I could have possibly learned: Everything I had ever been taught about food was wrong. I found a way to lose 40 pounds in 9 months eating pizza, hamburgers, french fries, chips, doughnuts, and cookies. Oh yea, I still drank Jameson too.
I came to four distinct conclusions:
There is no such thing as good and bad foods.
There is no such thing as healthy and unhealthy.
Diets were the worst way to lose weight.
Most people are confused about losing weight.
Why I Started Strengthlete
I did it wrong my entire life. I dieted, deprived, and restricted.
I operated under hundreds of false misconceptions. I complicated the very simple over and over again.
I had a very complex and layered relationship with food that started from when I was child. My relationship was prohibiting me from losing weight in any type of a meaningful way.
The solution wasn’t another diet, the solution was I needed to change my behavior and attitude.
That’s what I am here to teach you.
On my watch, you will learn how to lose weight and:
- Go out to dinner and order the food you want, not what you think you should be ordering.
- Not spending hours in the grocery store, kitchen, and packing foods in tupperware.
- Learn about the food going into your belly instead of just classifying foods as “good” or “bad”
- Enjoy yourself at a party without feeling guilty for a week
- Take your shirt off or wear that bikini with confidence.
- and most important, NEVER DIET AGAIN.
Welcome to the revolution. I can’t wait to meet you.
- Joe Nissim
Left: June 2015, 235 lbs
Right: May 2017, 195 lbs (and some abs peeking their head!!)